He described major change in mobile advertising in the last 18 months.
#Sms marketing apps android
(NB There are some interesting recent AdMob stats on ads served by Google Android ) He stated that the company was happy to work with operators, but that the operators had so far been less happy to work with them. He claimed that they were serving ads from 7,000 sites and 11,000 apps, and had achieved 165bn page impressions. Russell Buckley, Chairman of the Mobile Marketing Association and now VP of Global Alliances at AdMob, began with a quick overview of AdMob. In fact, advertising might be another communications-enabled business process And the huge importance of data – especially real-time or near real-time data – was a cross-cutting theme for the whole event. We’ve suggested, as far back as 2007, that perhaps advertising as such – banners, display, search-based ads – is becoming less important and things like social or automatic recommendation, data analytics, and real-time customer feedback may be becoming more so. One of our main take-outs from the brainstorm was that it is important for the industry to take a broad view of what constitutes “advertising”. That’s one goal, but the reality is much more complicated, and there are many ways in which companies can attempt to bring their brands into contact with the consumer. The same is true in mobile marketing – it is tempting to think of the goal as to be to put an ad in front of a punter. However, a problem with advertising is that it is expensive and difficult to measure, and the effectiveness of newer targeted, measurable, and ‘pay for performance’ direct and online forms of marketing, have revolutionised the profile of advertising spending, particularly in the UK. It’s often tempting to think of advertising as the whole of marketing, and both online and offline, much of the glamour and spend of the industry has traditionally been focused here. The Broadening Definitions and Diversifying Formats of Mobile Marketing – How the boom in smartphones is changing the balance from “push” towards “pull” advertising.
– The Broadening Definitions and Diversifying Formats of Mobile Marketing, including examples of new types of activity The rest of this post summarises our take on the presentation by Russell Buckley, Chairman of the Mobile Marketing Association and now VP of Global Alliances with AdMob, that covered: Source: Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010 One of our key themes is that these richer media present only part of the opportunity, and that there is much that can still be done with existing, near-ubiquitous formats like SMS.Īs further background on this we’ve summarised our take on the market context of these developments in our recent report Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010 from which the following chart showing the relative strengths of different formats is extracted, and shown a detailed worked example of practical way to leverage existing assets in the briefing Mobile Advertising and Marketing: Text-based Local Search Use Case.Īpps are relatively ‘rich’ in ad content, but SMS ‘reaches’ a lot more potential customers They explore how new ‘richer’ content media formats, such as Apps, are catching the imagination of the advertisers. The presentation and case studies below are from Google’s big new acquisition, AdMob. via Apps), but that there are also still plenty of opportunities to use existing formats like SMS in new ways.
The key themes of the Advertising and Marketing Services session at the 9th Telco 2.0 Executive Brainstorm were that mobile marketing is developing diverse new formats (e.g.
0 kommentar(er)
